Campaign One

- SMART Hiring Campaign - For this campaign, I created a strategic communications plan to promote the hiring campaign at SMART.

Campaign Graphics

Social Media Examples

Press Release

Download PDF

Campaign Two

- Zoom to the Zoo - This was a partnered campaign between SMART and the Detroit Zoo. As the Communications Coordinator, I was responsible for promoting this effort on SMART's side in tandem with the Detroit Zoo's promotion. Below you will see samples of social media posts and website text.

Social Media Example

Website Text

Download PDF

Campaign Three

- Holiday Giveaway - This is an annual promotion that I supported through website text, external emails, press releases, and social media posts.

Social Media Examples

Website Text

Download PDF

Press Release

Download PDF

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Lacee Shepard

Lacee Shepard

Campaign One

- SMART Hiring Campaign - For this campaign, I created a strategic communications plan to promote the hiring campaign at SMART.

Campaign Graphics

Social Media Examples

Press Release

Campaign Two

- Zoom to the Zoo - This was a partnered campaign between SMART and the Detroit Zoo. As the Communications Coordinator, I was responsible for promoting this effort on SMART's side in tandem with the Detroit Zoo's promotion. Below you will see samples of social media posts and website text.

Social Media Example

Website Text

Campaign Three

- Holiday Giveaway - This is an annual promotion that I supported through website text, external emails, press releases, and social media posts.

Social Media Examples

Website Text

Press Release